Monday, February 26, 2007

The "Problem" With Elders

[EDITORIAL NOTE: Cowtown Pattie of Texas Trifles has been "podcasted" by John Lindner at The Baltimore Sun for his Blogography presentation. You can listen to her gorgeous Texas twang right here.]

A Tylenol PM commercial has been running for several months. Encouragingly, it opens with an older woman, passed her 50th birthday, who is not made up to appear younger. Then, unfortunately, she opens her mouth:

“Aging doesn’t happen one problem at a time,” she says. “First, there was high blood pressure. Then came arthritis…”

That, apparently, is how the owners, executives and creative types at Tylenol view the totality of aging – as one problem after another.

The company is not alone..... It is perpetrated by most product advertising and pervades all media influencing everyone – young and even the old – into believing that aging is the worst thing that can happen to a person.

Commercials are the one place on television where elders are numerous and in plain view. However, unlike beautiful young men and women, they are not driving shiny new automobiles.

And even the latest AARP commercials ............But who speaks for elders?

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