Thursday, April 5, 2007

Emerging Artists Against Elder Abuse

Emerging Artists Against Elder Abuse -Cortesy of Lisa Neremberg 3/16/2007

One of the most enjoyable projects I've worked on lately is consulting with the Health Sciences Department of City College of San Francisco to develop a training for emergency medical personnel– fire fighters, EMTs, and paramedics. As part of the project, which is funded by the Archstone Foundation, we're developing an on-line, interactive class with the help of City College design instructor Regina Rowland.

As an added perk, Regina's enlisted the talents of her advanced design class to help us develop a logo, media kit, ads, and other materials to promote the project. Fellow consultants Eileen Goldman and Sharon Turner, and I have brought the class up to speed on elder abuse as they teach us about branding, positioning statements, and typographics. The result is a very impressive packet of materials that we'll be releasing in the next few weeks.

Now the class is interested in doing a poster for World Elder Abuse Awareness week on June 15. If anyone has an event or project they'd like to promote, I'd be happy to let them know.

Thank You Lisa for letting us know that June 15 will be Elder Abuse Awareness Week-I haven't read too much about it on the local papers, I'll let the secret out and I hope some of the News Papers will help to publicize about what has been called "The Epidemic of the 21st Century" elder abuse the most disastrous event that affects the most rapid growing segment of our population.

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